Negative Keywords: The Secret to Reducing Wasted Ad Spend
Negative keywords help stop your Google Ads appearing for selected searches that are irrelevant to your business. Used carefully, they protect your advertising budget while keeping your ads eligible for searches from potential customers. If you’re getting clicks but...
Why Ranking on Google Doesn’t Always Mean More Customers
Ranking on Google can put your business in front of potential customers. Whether they click, enquire and buy depends on what happens around that visibility. A promising position can hide several problems: the wrong search intent, visitors outside your service area, an...
Facebook Lead Ads vs Website Lead Forms: Which Converts Better?
Facebook lead ads and website lead forms can both generate enquiries, but they do so in different ways. Lead ads reduce friction by keeping people inside Facebook or Instagram, while website forms give you greater control over the journey, tracking and qualification...