In early 2025, Shefford Swim School partnered with Netmediasolutions Ltd with one clear goal: grow online visibility, attract more students, and cement their position as the leading swim school in the region.
Within just four months, we generated 99 leads at an average of £3.82 each, delivering a £9.26 return for every £1 spent — over 10× ROI.
The Challenge Before We Started
When Shefford Swim School reached out, their digital presence was struggling:
- Budget wasted on boosted posts with no clear audience targeting
- Engagement down — reach and interactions had fallen by over 40% on both Facebook and Instagram
- Conversions almost at zero — Facebook link clicks had dropped to just 10 for the entire month
- Audience growth stalled — Instagram had fewer than 100 followers, with no demographic data available
They needed a cost-effective plan that could revive interest quickly and drive enrolments.
The Starter Strategy: Relaunching with Focus
We implemented a lean but powerful package:
- 1 Meta ad setup (Facebook & Instagram)
- 3 organic posts per week
- Targeted content aimed at local parents of young children
This created immediate engagement and lead flow, setting the stage for growth.
Results After 4 Months (Feb–May 2025)
From February to May, Shefford Swim School achieved:
- 99 leads from £377.87 ad spend (£3.82 CPL)
- 60,143 impressions across Meta
- 20,260 unique reach
- 489 link clicks from ads
- +11,300% Facebook link clicks (114 vs 1)
- +300% follower growth in one month
- Sustained engagement even during ad pauses
Social Media: Before vs After at a Glance
| Metric | Jan 2025 (Before) | May 2025 (After) |
|---|---|---|
| Facebook Reach | 1,150 | 8,309 (+515%) |
| Facebook Link Clicks | 1 | 114 (+11,300%) |
| Followers | Stagnant | +300% growth |
| Instagram Link Clicks | 0 | 37 (+32%) |
Sustained Growth, Even Without Ads
In June, with no ads running, the swim school still saw:
- +33% Facebook content interactions
- 1,500+ organic reach
- Ongoing parent engagement from educational posts
This showed that organic momentum was now strong enough to carry results during low-spend months.
Scaling Up: Enhanced Advertising & Ongoing Management
Seeing the success, the school expanded its ad sets, ran A/B testing, and increased content output.
| Platform | Metric | Growth |
|---|---|---|
| Reach | +515.9% (8,309 vs 1,150 in April) | |
| Views | +263.8% (27,728 vs 5,983) | |
| Link Clicks | +11,300% (114 vs 1) | |
| Views | +87.1% (8,495 vs 3,235) | |
| Reach | +34.4% (4,039 vs 2,096) | |
| Link Clicks | +32.1% (37 vs 13) |
Content That Converts
Our approach focused on addressing parent concerns and showcasing outcomes:
- Safety-first education – e.g., “Floaties = False Confidence”
- Small-group lesson highlights – “2-2-1 Swimming Lessons”
- Progress updates & behind-the-scenes posts – building trust and familiarity
Audience Insights
By June 2025:
- 82% women
- 25–44 age group
We reached the right people, not just more people.
Real-World ROI
With a conservative 50% conversion rate from 99 leads at £70/month:
- £3,500 monthly recurring revenue
- Campaign Spend: £377.87
- ROI: £3,500 ÷ £377.87 = 9.26×
- Return per £1 Spent: ~£9.26
- Paid for itself within weeks
- Significant long-term value as families continue lessons
Over a typical 12-month retention cycle, that £377.87 investment could deliver £42,000+ in gross revenue.
Client Testimonial
Netmediasolutions have been brilliant for us. We were previously working with another team, but since the changeover, the results have been highly positive. Our customer base has increased significantly with the paid ads, and the team creates engaging posts, always listening to our feedback and responding quickly. We’re grateful for their support and guidance.”
— Shefford Swim School
Your Story Could Be Next
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