Unlocking A Flourishing Online Presence
SMG Hampshire, a trusted provider of glazing work in Hampshire—including window and door repairs or replacement—recognised the need to boost its digital visibility to compete more effectively in the saturated local market. SMG recognises that, in addition to its reputation for craftsmanship and customer service, the company needs to expand its online presence to boost sales and attract potential clients.
To address the challenge of improving performance and online presence, SMG partnered with Netmediasolutions Ltd, providing expert service in engaging blog articles through Search Engine Optimisation (SEO) and Google Ads, which drastically helped the company boost its online traction.
Challenges: Factors that Block the View to Digital Visibility
SMG Hampshire entered Q4 2023 with limited digital reach and relatively low online engagement. The main obstacles included:
- Low Visibility in Organic Search – Only 260 unique keywords were ranking, and average positions hovered around 30, below the visibility needed to drive traffic.
- Minimal Online Leads – Despite offering high-demand services such as double glazing repair, form submissions and phone enquiries remained low, with only 93 SEO clicks and 37 Google Ads conversions recorded in Q4.
- Restricted Geographic Targeting – While SMG served multiple towns across Hampshire, the website’s content did not effectively capture location-specific searches.
- Limited Budget – A modest Google Ads spend of £10/day meant a constrained ability to compete with local and national competitors bidding on similar terms.
- Under utilised Google Business Profile (GBP) – Engagement with the business profile was stagnant, with low levels of calls, direction requests, and website clicks.
The company needed a complete strategy overhaul to drive traffic, attract quality leads, and ensure long-term growth.
Looking Ahead: Solutions by Netmediasolutions
From Q4 2023 to Q2 2025, a robust digital strategy was rolled out, focusing on SEO, Google Ads, and Google Business Profile optimisation. Key interventions included:
1. SEO Content Expansion and Optimisation
- Created and optimised location-specific service pages as part of a targeted Digital Marketing for Glazing Companies strategy, focusing on cities like Portsmouth, Southampton, Romsey, Winchester, and Eastleigh.
- Introduced blog content and FAQs targeting long-tail and intent-driven keywords like “double glazing repairs near me” and “how long do leaded windows last.”
- Improved site metadata and internal linking, boosting crawlability and relevance.
2. Strategic Keyword Targeting
- As part of a tailored Digital Marketing for Glazing Companies strategy, we identified high-value keywords across four categories: branded terms (e.g. “smg windows”), service-based (e.g. “window repairs near me”), location-based (e.g. “condensation issues Winchester”), and intent-driven (e.g. “best glazing company Southampton”).
- Shifted focus towards mid-funnel keywords to capture users actively seeking quotes and consultations.
3. Google Ads Refinement
- Rewritten ad copy to reflect service quality and local relevance.
- Improved landing pages to align with ad content and reduce bounce rates.
- Refined targeting as part of a Digital Marketing for Glazing Companies approach, using tighter location filters and ad scheduling to optimise when ads appear.
4. Google Business Profile Enhancement
- Added more business categories, updated service descriptions, and encouraged positive reviews.
- Tracked performance across mobile and desktop, Google Search, and Maps.
- Used monthly reports to highlight gaps and adjust engagement strategies accordingly.
The Clear Gains: Looking at the Results
The strategic efforts yielded impressive performance gains across every major channel.
SEO Growth: November 2023 to May 2025
- Organic Clicks: Increased by 87% (93 → 174)
- Impressions: Rose by 245% (2,082 → 7,201)
- Unique Keywords: Grew from 260 to 681 (+160%)
- Average Position: Improved from 30 to 23
- Top 3 Rankings: Jumped from 42 to 140 (+98)
- Top 10 Rankings: More than tripled (57 → 221)
These figures reflect that the combination of more effective keywords and higher positions in search results brought sustained improvements in visibility and traffic.
Google Ads: Q1 2025 vs Q4 2023
- Impressions: +122% (12,538 → 27,808)
- Conversions: +65% (37 → 61)
- Conversion Rate: Improved from 4.52% to 7.12%
- Cost per Conversion: Dropped from £22.34 to £15.31
- Ad Spend: Remained nearly flat, but ROI improved significantly
These results demonstrate how a focused Digital Marketing for Glazing Companies strategy can drive more qualified traffic to the site and boost conversions—all without increasing the budget.
Overall Website Performance: November 2023 to May 2025
- Total Users: SMG Hampshire attracted 933 users during this period, showcasing growing awareness and website reach.
- Sessions: There were 1,681 sessions, indicating repeat visits and engagement from users.
- Bounce Rate: The bounce rate was 43%, reflecting healthy visitor engagement, as many users interacted with the site rather than leaving quickly.
- Average Session Duration: Users spent an average of 4 minutes and 27 seconds per session, demonstrating that the content is engaging enough to encourage prolonged visits.
- Conversions: 115 conversions occurred during this period, with a conversion rate of 6.84%. This suggests that a significant portion of visitors took meaningful actions, such as filling out forms or making inquiries.
Q1 2025 Website Performance Highlights
- Profile views increased by 137, with a stronger presence in both Google Search Desktop (+34 views) and Google Maps Desktop (+16 views).
- Website clicks via GBP rose by 20, reflecting stronger intent and better CTA placement.
- Direction requests increased by 16, while calls from the profile improved slightly (+1), showing that more people were taking direct action.
- Search impressions through Google Search Mobile saw a notable lift of 89 views, reaching 267 in total, a key driver of mobile engagement.
Q1 2025 Website Analytics
- Total users increased by 32, and sessions rose by 49, indicating better acquisition and more repeat visitors.
- New users rose by 33, confirming wider reach and stronger awareness.
- Most impressively, conversions tripled, rising from 7 in Q4 to 20 in Q1—a clear sign of improved user journeys and better-performing calls-to-action.
- The overall conversion rate grew by 6.81%, reaching a high of 16.81%, showing that not only were more users visiting, but they were also taking meaningful action.
More Plans: Sustaining and Scaling Success
With a strong Q1 2025 performance under its belt, SMG Hampshire is well-positioned to scale further. Netmediasolutions will continue as a strategic partner, delivering expert Digital Marketing for Glazing Companies through multi-channel campaigns, focused on increasing visibility, strengthening engagement, and driving consistent lead generation.
Key initiatives moving forward include:
- Refining keyword targeting and ad creatives
- Ongoing SEO content development
- Strategic remarketing across channels
- Local profile and landing page optimisation
- Encouraging customer reviews
Framing Digital Success with Netmediasolutions
The strong Q1 2025 results achieved by SMG Hampshire highlight what is possible when data-driven marketing meets industry-specific expertise. Through a focused partnership with Netmediasolutions—leveraging SEO, Google Ads, and performance analytics—SMG didn’t just improve online visibility; they turned it into consistent, high-quality leads and measurable growth.
If you are a glazing company struggling to generate leads or build a strong digital presence, you are not alone, and you are not without options. Netmediasolutions has a proven track record of helping businesses like yours grow online and outperform competitors. Let us help you turn your digital presence into a dependable growth engine, just like we did for SMG Hampshire. Contact us today by calling 01462 530701 or sending us a message at [email protected]. Let us help you with our tailored solutions to optimise and grow your business!